How to create an inspiring and welcoming brand to offer funeral insurance services and the purchase of graves without literally addressing death?
Social media management
Inspiration: the tree of life
Life springs from the seeds of the tree, which takes root and attaches itself to the earth, but nevertheless, it continues to ascend to the heights, maintaining its balance between heaven and earth.
Everyone deserves to live in peace, without worrying about the moment of their departure. Planning this step is important so that your family members are supported and do not have to worry about bureaucracies and the high values involved in a loss.
We want to make it possible for everyone to have access to a dignified end after death, with the respect and care that this moment deserves. With that in mind, we created Ziigo.
Our platform presents complete solutions so that you and your family can choose the type of ceremony and the desired burial or cremation place, as well as values and payment methods that fit in your pocket.
We take care of your future for you to enjoy the present.
Provide our customers with the tranquility that, after death, the deceased's body will be respected and be treated with care, having a worthy end.
To be considered, by our customers, as a trustworthy platform that offers all the necessary support when searching for accessible solutions for a dignified end after death.
Be the best online platform to
commercialize, facilitate access to customers and increase the visibility of products and services of partners operating in the after-death segment.
To communicate a topic that is still taboo in the Brazilian market, we defined a light, welcoming and careful language. From the premise that everyone should live in peace without worrying about the moment of their death, Ziigo was created.
All brand communication was guided by the position that Ziigo takes care of your future for you to enjoy your present. We created the brand strategy, tone of voice, visual identity, stationery, digital platform and other communication materials, such as institutional presentations, signage and folder.