How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and foster innovation in Brazil?
Tone of voice
Social media management
To support FEA USP is to believe in the positive impact that quality education for public graduation can have.
It is to repay the training offered by the institution, to foster FEA's community and to encourage future generations to contribute to the country's growth.
It is to contribute for the college to continue to invest in its teaching of excellence, encouraging learning, research, diversity, innovation and entrepreneurship.
It is to participate in a plural and aggregating movement, creating an even bigger legacy for the future.
Sempre FEA: retribution, legacy and community.
The concept was inspired by the wings of Mercury's helmet, the personification of cunning, skill and the symbol of the FEA USP Institution. In addition, this icon refers to a book being opened, translating knowledge and transformation.
Eólica has been a great partner of Sempre FEA since the beginning, translating our values and objectives into our visual identity and tone of voice with great sensitivity and creativity. The team is very competent! It is a pleasure to work with them!
Andrea Andrezzo, president of Sempre FEA
FOR THE FUTURE
WINGS OF MERCURY / CONNECTION / DIRECTION / BOOST / KNOWLEDGE / TOGETHER