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PENSE GRANDE DIGITAL

How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and foster innovation in Brazil?

Brand strategy

Tone of voice

Naming

Communication strategy

Visual identity

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Pense Grande is a Telefônica Vivo Foundation program that seeks to disseminate social entrepreneurship to low-income youth. It already existed in a face-to-face version, with teachers who supported students on this journey. Eólica's challenge was to transpose this training to the digital environment, expanding its reach throughout Brazil.

 

We were responsible for analyzing the existing training, mapping the young people's learning needs, focusing the language on the trainer to speak directly to the young person and inserting references that would engage the target audience.

Project steps

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  Offline to online course experience review

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  Survey of narrative hypotheses for gamification

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  Test to choose the theme and tone of voice

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  Structuring of phases, contents and activities

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  Test of concept and content of steps

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 Final construction of phases

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 Definition of game rules and interaction

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 Insertion of gamification elements

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Pilot test

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 Review of the structure for final adequacy

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Module: Being
Entrepreneur

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  Level 1
Who am I?

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  Level 2
Entrepreneurship

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  Level 3

thinking outside the box

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  Level 4

Our community

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  Level 5

What's the challenge?

Module: My
social business

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 Level 1

Creating the solution

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Level 2

Thinking in network

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 Level 3
1, 2, 3, testing

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 Level 4

Final climb

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Our cases