PENSE GRANDE DIGITAL
How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and foster innovation in Brazil?
Brand strategy
Tone of voice
Naming
Communication strategy
Visual identity
Pense Grande is a Telefônica Vivo Foundation program that seeks to disseminate social entrepreneurship to low-income youth. It already existed in a face-to-face version, with teachers who supported students on this journey. Eólica's challenge was to transpose this training to the digital environment, expanding its reach throughout Brazil.
We were responsible for analyzing the existing training, mapping the young people's learning needs, focusing the language on the trainer to speak directly to the young person and inserting references that would engage the target audience.
Project steps
Offline to online course experience review
Survey of narrative hypotheses for gamification
Test to choose the theme and tone of voice
Structuring of phases, contents and activities
Test of concept and content of steps
Final construction of phases
Definition of game rules and interaction
Insertion of gamification elements
Pilot test
Review of the structure for final adequacy
Module: Being
Entrepreneur
Level 1
Who am I?
Level 2
Entrepreneurship
Level 3
thinking outside the box
Level 4
Our community
Level 5
What's the challenge?
Module: My
social business
Level 1
Creating the solution
Level 2
Thinking in network
Level 3
1, 2, 3, testing
Level 4
Final climb
