How to modernize the identity of a group of companies from the accounting and auditing sector?
To modernize a brand, its purpose must be identified and its strategy reviewed.
Inspired by Grupo Mattar’s brand values and areas of work, we created an identity that conveys innovation, proactivity, and reliability in business.
The logo is inspired on the act of counting, multiplying and the numbers on a calculator. The symbols of the Group’s sub-brands were created based on the main symbol, forming new meanings according to the field of work.