How to create a brand that promotes technology in fleet management?

Brand strategy

Visual identity 

Brand manual


App UX/UI 


Communication material


User guide


Joycar offers a platform for managing a pool of cars based on car-sharing technology. Its solutions help companies save time and money when managing fleets, offering managers and employees a pleasant and surprising experience.
We helped Joycar build its brand experience, demystifying the concept and way in which it presents its business. We created the brand strategy, visual identity, communications, platform and car rental apps (UX and UI) in order to provide an approachable and user-friendly language, bringing innovation closer to its target audience.


“Working with the Eólica team means to be certain you’ll reap results with the highest level of involvement and commitment. Everyone always works from the owner’s standpoint!”

Rafael Taube – Joycar Partner and Founder

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