gestão de marca
Developing new solutions for your products, services and internal culture through service design, performance and communication strategies, innovation workshops and business modeling sprints.
Applying design thinking in order to develop more desirable, feasible and profitable services, always focusing on the target audience in the process of creating new offers.
Structuring how the company will perform by defining the sales strategy, business model, target market, key message, approach, storytelling, communication concepts and support materials.
Structuring how the company will communicate by setting goals and communication actions to define what will be communicated and through what channels.
Conducting workshops to faster innovation, testing, validating and developing new ideas.
BUSINESS MODELING SPRINT
A fast, five-day long design process to develop a new business model and prototype, focusing mainly on validating ideas with the users.
Creating a unique brand personality to guide and align communications at all points of contact through brand strategy, naming, and a visual and verbal identity.
Materializing the entire brand identity both in digital and in physical media, creating coherence between all the materials created within the brand universe.