BRAND STRATEGY

Creating a unique identity that guides the company and aligns communications at all points of contact. This personality should be part of the corporate culture and guide the company’s attitudes to ensure that it delivers the brand promise to all audiences. It involves researching the brand universe (trends and competitors), identifying its essence, and defining its attributes and positioning.

NAMING

Creating names for company brands, products and services, always analyzing the likelihood of registering them at the INPI (National Institute of Industrial Property) and purchasing a website domain.

VERBAL IDENTITY 

Defining the brand’s verbal identity – that is, its voice –, considering the brand’s communication style. Sets the tone and style used when developing communications.

VISUAL IDENTITY

Creating the brand’s visual identity considering all elements required to build solid and effective communications: the brand, colors, graphics, pictograms, typography, and images.