Creating a unique brand personality to guide and align communications at all points of contact through brand strategy, naming, and a visual and verbal identity.
Creating a unique identity that guides the company and aligns communications at all points of contact. This personality should be part of the corporate culture and guide the company’s attitudes to ensure that it delivers the brand promise to all audiences. It involves researching the brand universe (trends and competitors), identifying its essence, and defining its attributes and positioning.
Creating names for company brands, products and services, always analyzing the likelihood of registering them at the INPI (National Institute of Industrial Property) and purchasing a website domain.
Defining the brand’s verbal identity – that is, its voice –, considering the brand’s communication style. Sets the tone and style used when developing communications.
Creating the brand’s visual identity considering all elements required to build solid and effective communications: the brand, colors, graphics, pictograms, typography, and images.