BRANDING
Creating a unique brand personality to guide and align communications at all points of contact through brand strategy, naming, and a visual and verbal identity.
BRAND STRATEGY
Creating a unique identity that guides the company and aligns communications at all points of contact. This personality should be part of the corporate culture and guide the company’s attitudes to ensure that it delivers the brand promise to all audiences. It involves researching the brand universe (trends and competitors), identifying its essence, and defining its attributes and positioning.
NAMING
Creating names for company brands, products and services, always analyzing the likelihood of registering them at the INPI (National Institute of Industrial Property) and purchasing a website domain.
VERBAL IDENTITY
Defining the brand’s verbal identity – that is, its voice –, considering the brand’s communication style. Sets the tone and style used when developing communications.
VISUAL IDENTITY
Creating the brand’s visual identity considering all elements required to build solid and effective communications: the brand, colors, graphics, pictograms, typography, and images.
Our cases
Other areas of work
Developing new solutions for your products, services and internal culture through service design, performance and communication strategies, innovation workshops and business modeling sprints.
BRAND EXPERIENCE
Materializing the entire brand identity both in digital and in physical media, creating coherence between all the materials created within the brand universe.