BAYER – SIGNAGE AND VISUAL COMMUNICATION

How to create visual communications exclusive to each department while respecting global guidelines?

Research and needs assessment 

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Signage and visual communications for the offices at  Socorro, Cancioneiro and Paulínia, and for the supporting offices, including the Club, Takô Restaurant, Innovation Lab, Outpatient Center, Meeting Center, and ECB - Eco Commercial Building

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Animal Health

Bayer has a global brand and signage/visual communication guide. We used and adapted it to the needs of the Brazilian offices, creating a signage system common to all areas and improving people’s spatial comprehension and movements. 
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To add personality and to identify differences between areas, an exclusive identity was assigned to each space, visually conveying the department’s field of work and the place’s function, always respecting global guidelines.

Caribe Building

Having worked with Eólica, we can be nothing short of complimentary. They are professional, offer a superior service, and are excellent at creating Visual Communications and layouts, making adjustments to suit the customer. They are ready to understand your needs. They are punctual when delivering services, observe deadlines, and only work to the highest standards. On top of all of that, they are kind and extremely polite.

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Mauricio Giardini – Bayer Projects Manager