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AWÍ

How to build a brand that represents a Food-For-Good Tech that develops innovative foods and promotes well-being among consumers, the Amazon people and the forest?

Brand strategy

Visual identity

Institutional presentations

Stationary

Store

Site

Social media

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THE MORE YOU NOURISH, THE MORE THE RIBEIROS GET WELL AND THE AMAZON TOO

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Awí Superfoods is a Food-For-Good Tech that develops innovative foods and promotes well-being among consumers, the Amazon people and the forest.

They promote the conservation of the Amazon, teach about agroforestry and respect the environment, work together with riverside dwellers, encourage the local economy and support projects with a positive impact.

We help Awí with its new positioning, visual identity and brand experience.

Ícones

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WE DEVELOP

initiatives that respect the
environment and local culture.

WE SPROUT

the well-being of people, the forest and the planet.

WE GREW UP

venturing into the diversity
of nature to discover
delicious flavors.

TOGETHER:
WE SOW

healthy eating and
positive attitudes.

WE BLOOM

the change in you and we promote the standing forest.

WE BEAR FRUIT

nutritious and tasty
superfoods - and we start a new harvest!

the fruit of the union between taste, nature and purpose.

MANIFESTO

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Brand inspiration

The Awí Superfoods brand is a typographic brand with fluid and rounded, referring to the forests and rivers of the Amazon.
The accent on the "i" is leaf-shaped, reinforcing the link with the
nature and balancing the brand as a whole.
Complementary elements were created from the shape of the sheet.
as graphics and mandalas enriching the identity.

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