AMIGOS DA POLI

How do you create a branding experience for a non-profit association that raises awareness about a cause and increases the flow of donations?

Research

Brand Strategy

Working strategy

Communication strategy

Donation model 

Visual identity

Communication material: annual reports, project advertising folders, posters, social media posts, banners event invitations. 

In 2011, the "Amigos da Poli” equity fund hired Eólica to develop it’s visual identity in the moment of it’s ideation. We came up with a young, modern brand, that with a symbol that transmits union and guidance to a path towards the common good.

With the expansion of the institutes actions, the need for diverse support materials such as banners, annual reports, folders and presentations came up.

When the fund was already structured and working, Eólica was once again called to help define a brand and communication strategy that would increase the flow of donations.

In order to remodell the brand’s brand strategy and working model, we conducted an immersion process through workshops, in-depth interviews and online surveys, in which we managed to identify the different perceptions of donors, students, board members, alumni and the school’s staff about the fund’s brand actions and position. From this, we stablished the brand’s new positioning and differencial from other equity funds.

As a result, a expressive increase in donations and engagement from students and alumni was observed.  

Working model workshops, communication strategy and donation system.

Eólica’s work is extremely professional and objective. It’s wide ranging methods managed to reflect on our visual identity our objectives and wishes for the brand. Thanks to it’s flexibility and competence, working with Eólica is easy and complication-free!"

Maximo Hernandez, former president to Amigos da Poli

"We’re a non-profit organization that aims to develop the potential of the students in Poli-USP (Polytechnic School of the University of São Paulo), contributing the excellence in their formation."

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Brooklin – São Paulo – SP –  04711-130

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